Helping businesses connect, engage and grow through local sport.
Through sponsorship management and membership management, we help you connect with the right people, engage your community and create sustainable growth through sport.
Services
Proven frameworks designed to deliver clear deliverables, actionable commercial value, and sustained community impact.
Visibility
Essential brand exposure and direct community introduction
- Brand visibility through banners at the club and club’s website
- Promotional emails to the club’s member database via the club
- Collaborative social media post across official club channels
- One dedicated marketing activation at the club
Engagement
Continuous matchday presence and regular community interaction
- All Visibility benefits included
- Branded merchandising opportunities with club merchandise
- One marketing activation per month across key matchdays
- Raffle prizes and branded product giveaways at club events
Long-Term Partnership
Premier category leadership, event naming rights and storytelling
- All Engagement benefits included
- Naming rights for a major club event or seasonal tournament
- Brand exposure through reels, video spotlights and member testimonials
- Bespoke gifts or brand-related experiences tailored for members
Customer testimonials
Real feedback from sports club executives, community partners, and business owners. Click any review to expand.
"We’ve been working with ARU for a while now and I cannot rate them highly enough in their work ethic, commitment and amazing support in helping us achieve our goals. Nothing is ever a problem and they find a solution for everything!"
"We have been delighted to work with ARU Sports UK on a variety of projects over the past two years. Throughout this time, Alejandro has consistently demonstrated exceptional expertise, professionalism, and a genuine passion for supporting us to achieve our goals. His depth of experience and knowledge are second to none, bringing a proactive, solution-focused approach to sports projects and business development."
"Every experience has been outstanding. Their willingness to support, make valuable connections, offer guidance, and collaborate to find the best solutions truly sets them apart. Every interaction has been professional, responsive, and driven by a genuine desire to help with great pride in the quality of work."
"Working with Alejandro has been a pleasure. He has helped me gain more visibility for my business and is always very supportive."
Trusted By Leading Organisations & Partners
Empowering ambitious sports properties, community trusts, venues, and corporate sponsors across North London.
Pavilion Sports & Cafe
Sports and Tennis venue
Estudiantes London FC
Club Partner
The Sporting Club
Executive Sports Network
Nested Muswell Hill
Corporate Partner
Haringey Sports Development Trust
Sports Development Partner
Pavilion Sports & Cafe
Sports and Tennis venue
Estudiantes London FC
Club Partner
The Sporting Club
Executive Sports Network
Nested Muswell Hill
Corporate Partner
Haringey Sports Development Trust
Sports Development Partner
Global event delivery & track record impact
Verified execution across world-class championships, Olympic committee mandates, and net-zero sports initiatives. Click any project to expand.
Champions League Final, London
Supported VIP hospitality operations during the week of the final, ensuring a seamless experience for guests. Prepared branded gifts and premium materials to enhance sponsor visibility and deliver a high-quality event experience.
Formula E, London
Contributed to event delivery and on-site operations during the London race, supporting stakeholder engagement. Assisted in coordinating hospitality and sponsor activation activities.
ProChile – London Tech Week
During London Tech Week, supported ProChile in delivering a networking event hosted by the Chilean Embassy. In partnership with BeeOK, measured and offset the event’s carbon footprint, achieving net-zero delivery.
Chilean Olympic Committee
As CEO of the Chilean Olympic Committee, led sponsorship marketing strategy to enhance brand visibility and community engagement for Team Chile. Developed activation programmes for sponsors and implemented structured feedback systems to support national sports federations.
Ironman 70.3 Pucón
As Sustainability Manager of Ironman 70.3 Pucón, designed and implemented a four-pillar sustainability strategy covering sport development, local development, environmental management and social impact. Worked closely with sponsors, local authorities, community partners and businesses to reduce environmental impact and strengthen stakeholder value.
World Padel Tour – Chile
Managed hospitality operations for over 200 accredited participants at World Padel Tour Chile, including athletes, coaches and officials. Acted as the primary liaison between event stakeholders and the hotel to ensure a professional and high-quality experience.
Leadership & community
Combining elite sports management standards with deep local connections across North London and grassroots sport.
Alejandro Rodríguez U.
Founder & Advertising and Public Relations Director
With over two decades of international sports leadership and commercial consultancy experience across Latin America and Europe, Alejandro founded ARU Sports to bridge the gap between businesses, sports clubs, and local communities through the unifying power of sport.
Having served as CEO of the Chilean Olympic Committee and contributed to major international sports properties including the UEFA Champions League Final and Formula E London, he brings a proven leadership track record to North London — helping grassroots sports clubs, venues, and local businesses build sustainable, long-term commercial value.
Sam Richard Bird
Director & Authorising Officer
Sam is a British Assistant Head teacher at Greig City Academy in Haringey, North London, with a strong understanding of education, young people and the local community. Through his professional role and his involvement in different sports across North London, Sam has developed strong connections with local families and grassroots sport. His school also uses sport as a tool for personal development, community engagement and creating pathways for young people. Sam brings valuable local knowledge, community connections and an education perspective to ARU Sports UK.
Who is it for?
What can local sport do for you?
Click any question card to see how our tailored frameworks solve real challenges for businesses and sports clubs.
Who is it for?
If you want to connect with your local community, increase your visibility and create new business opportunities through sport, but don't have the time to find and manage the right partnership, we can help.
What problem does it solve?
You don't have time to search for the right sports clubs, assess opportunities, negotiate partnerships and manage follow-ups. We take that work off your hands, so you can stay focused on running your business.
What outcome do you get?
You connect with the right local audience, build trust in your community and create opportunities to engage with potential customers, partners and local people.
Why should you choose us?
You don’t just get sponsorship visibility. You get a partnership managed around your business objectives. We find the right opportunities, develop the partnership, coordinate with the club and follow up on commitments. You can focus on your business and make the most of the events and activities where relationships are built.
Why should you start now?
The best local partnerships take time to build. Start today and give your business the opportunity to build meaningful, long-term connections through sport.